In a joint statement, Italy’s top-flight soccer league and CBS Sports announced that they have obtained exclusive rights to air Serie A matches in the United States for the next three seasons.
The agreement also covers select Italian Cup matches and the one-off national Super Cup Final, in addition to the 380 league matches per season.
According to a source acquainted with the situation, CBS Sports will pay $200 million)for the rights to broadcast Serie A matches in the US from 2021 to 2024, and 18 million euros for the Italian Cup.
“Showcasing this historic league and some of the world’s most prestigious clubs is a fantastic opportunity to help grow the sport in the United States by providing first-class coverage to a dedicated and passionate audience,” said Jeffrey Gerttula, Executive Vice President and General Manager, CBS Sports Digital.
Lega Serie A CEO Luigi De Siervo remarked, “Today is not a moment of arrival, but rather the beginning of a path of investment in human resources and editorial content functional to support the continuing growth of Serie A throughout North America.”
The agreement stems from the growing number of American properties who have decided to invest in Italian soccer.
De Siervo also hailed Fiorentina president Rocco Commisso for “his significant contribution to the achievement of this arrangement,” stating that Mediacom CEO Steve Case was instrumental in securing a more lucrative contract for Italian soccer in the United States.
Under a deal that expired in June, rival ESPN has been showing Serie A matches in the US since 2018, primarily through its streaming service ESPN+.
All of the games will be broadcast on CBS Sports’ streaming service, Paramount+, with certain games also airing on the network’s normal TV channels.
The agreement would broaden CBS Sport’s soccer offerings in the United States, where it currently broadcasts the UEFA Champions League, the Europa League, the Brazilian and Argentinian Leagues.